K-Way - Superga

K-Way - Superga

Village card: from Monday to Friday 10% discount, minimum purchase 70€

One day card : K-Way, 10% discount with a minimum purchase of 400€.

One day card : Superga, 10% discount with a minimum purchase of 70€.

K-Way

K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional and coloured. K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality. The history – The K-Way® brand was created in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel observed as people rushed by in soaking wet clothes, with uncomfortable umbrellas in their hands. And he had an insight: creating a waterproof object that could be carried all times, but which was neither an umbrella nor a raincoat. Therefore a revolutionary jacket was born: lightweight, comfortable and completely waterproof, that could be folded in a small hip bag. This product was soon launched on the market and proved to be successful from the beginning: the first year, 250,000 pieces were sold. In 1970s many partnerships between K-Way® and various ski teams took place. In 1990 the brand was purchased by Superga and in 1993 it was transferred to So.PA.F. merchant bank. In 1999 it was acquired by Milan-based Multimoda Network. In February 2004 K-Way® was included in the BasicNet Group’s brand portfolio. K-Way® has reached such a popularity that today can be defined as one of the few very well-known and legally recognised brands, included as an entry in the Italian dictionary.

Superga

Superga® is the iconic footwear brand for sports and leisure time that used the innovative rubber vulcanisation technology for the first time in 1911. Such technology was employed to create footwear for the mass market. The most popular model, 2750, has been produced since 1925: this is the first tennis shoe realized with a rubber sole. Today Superga® shoes can be fully defined as the “shoes of the Italian people”, due to their prestige and reputation. The history – The Superga® brand was created on 3 October 1911, when the company Anonima per Azioni Walter Martiny started producing waterproof rubber-soled boots for agriculture, and vulcanised rubber-soled footwear. In 1934 Superga® counted many models used in sports activities (tennis, basketball, yachting, fitness training). In 1951 the merger with Pirelli improved production to a great extent: between 1952 and 1975 the number of pairs of shoes produced jumped from 2 to 12 million per year. In 1993 Superga® spun off from Pirelli and joined the So.PA.F group until, in February 2004, BasicNet became its sole world licensee and in 2007 acquired its entire stake.

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K-Way - Superga

Phone . 0575 649693

Website .

Village card: from Monday to Friday 10% discount, minimum purchase 70€

One day card : K-Way, 10% discount with a minimum purchase of 400€.

One day card : Superga, 10% discount with a minimum purchase of 70€.

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K-Way

K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional and coloured. K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality. The history – The K-Way® brand was created in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel observed as people rushed by in soaking wet clothes, with uncomfortable umbrellas in their hands. And he had an insight: creating a waterproof object that could be carried all times, but which was neither an umbrella nor a raincoat. Therefore a revolutionary jacket was born: lightweight, comfortable and completely waterproof, that could be folded in a small hip bag. This product was soon launched on the market and proved to be successful from the beginning: the first year, 250,000 pieces were sold. In 1970s many partnerships between K-Way® and various ski teams took place. In 1990 the brand was purchased by Superga and in 1993 it was transferred to So.PA.F. merchant bank. In 1999 it was acquired by Milan-based Multimoda Network. In February 2004 K-Way® was included in the BasicNet Group’s brand portfolio. K-Way® has reached such a popularity that today can be defined as one of the few very well-known and legally recognised brands, included as an entry in the Italian dictionary.

Superga

Superga® is the iconic footwear brand for sports and leisure time that used the innovative rubber vulcanisation technology for the first time in 1911. Such technology was employed to create footwear for the mass market. The most popular model, 2750, has been produced since 1925: this is the first tennis shoe realized with a rubber sole. Today Superga® shoes can be fully defined as the “shoes of the Italian people”, due to their prestige and reputation. The history – The Superga® brand was created on 3 October 1911, when the company Anonima per Azioni Walter Martiny started producing waterproof rubber-soled boots for agriculture, and vulcanised rubber-soled footwear. In 1934 Superga® counted many models used in sports activities (tennis, basketball, yachting, fitness training). In 1951 the merger with Pirelli improved production to a great extent: between 1952 and 1975 the number of pairs of shoes produced jumped from 2 to 12 million per year. In 1993 Superga® spun off from Pirelli and joined the So.PA.F group until, in February 2004, BasicNet became its sole world licensee and in 2007 acquired its entire stake.

Valdichiana Propco S.r.l. Sede legale Via Melchiorre Gioia, 26 – 20124 Milano C.F. e P. IVA 08616300961 Cap. Soc. euro 10.000 i.v.
Registro Imprese di Milano REA MI-2064804