The fabulous history of heroic cycling. L'Eroica tells

L'Eroica (The Heroic). The name is enough to recall the strongest emotions, which steal someone's heart and induce travellers to pedal towards the future, thinking of absolute virtues such as labour, fatigue, and sacrifice, but above all the taste of accomplishment and the beauty of the effort made to reach that result. It has always been that way since 1997 when “L'Eroica” was born thanks to Giancarlo Brocci and started to build success in the whole province of Siena first, then in Tuscany, and throughout Italy and now all around the world. Until May 14th, the Valdichiana Outlet Village in Foiano della Chiana (Ar) celebrates L'Eroica with an extraordinary exhibition entitled "The fabulous history of heroic cycling. L'Eroica tells", with a rich calendar of themed events.
The whole Village will "embrace" this event: along the five avenues you will be able to admire jerseys and mementos, things belonged to Coppi and Bartali's, photos that recall the history of the bicycle in Valdichiana, and the old support vehicles of those cycling races. In the interior setup (area 068), you will find the tradesmen's bikes, an authentic journey into the former Italian society, between forgotten or now extinct jobs that are worth rediscovering through a rich showcase of objects and accessories. Looking at the knife grinder's bike, our imagination can only fly back to days gone by, when in the villages you could frequently and unmistakably hear "Donneeeee è arrivato l'arrotino!" (Women! The knife grinder is here).
Program of L'Eroica at the Valdichiana Outlet Village:
From today until May 14th, 2017: Exhibition "The fabulous history of heroic cycling. L'Eroica tells”. On display inside the area 68 are the tradesmen's bikes and some "historic" bicycles from the private collection of Baron Ricasoli's basement, while outside, on the streets of the Outlet, the photographic exhibition entitled “The Cyclists' Touring Club. The history of the origins of bicycle touring”; “The world of ciclostoriche, the Heroic-derived sport and passion product: La Chianina”. And to finish, an incredible photographic overview to show "L'Eroica in the World ".
Saturday 29th of April at 11am, start of the International Eroica Under 23 (over 120 athletes from 23 countries): 147.5 Km: from Foiano della Chiana (AR) to Buonconvento (SI) through Sinalunga, Torrita di Siena, Montepulciano, Chianciano Terme, Pienza, San Quirico d'Orcia, Montalcino, and Buonconvento. Departure: Foiano della Chiana - Valdichiana Outlet Village from 10am - Informal departure: 11:15am - Transfer of m. 3,7 at Km 0 in Località Bettolle, Viale Rimembranza - Official departure: 11:30 am - Arrival: Buonconvento (SI), Via Dante Alighieri at 3:30 pm (approx.).
Saturday, 13th of May at 11:30 cicloturistica ride “Donne Eroiche” (Heroic Women): Meeting point at 11:30am in Piazza Maggiore and departure at 14:30pm, the women's “cicloturistica” of 20km is for everyone (open to families, young people, groups of friends, etc. Free registration from May 3rd at the Village Info Point). It covers the "white roads" of Tuscany, departing from Valdichiana Outlet Village and it is dedicated to all the pedal lovers on the Eve of Mother's Day.

SUGGESTED VISITING TIME ONE DAY

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The fabulous history of heroic cycling. L'Eroica tells

L'Eroica (The Heroic). The name is enough to recall the strongest emotions, which steal someone's heart and induce travellers to pedal towards the future, thinking of absolute virtues such as labour, fatigue, and sacrifice, but above all the taste of accomplishment and the beauty of the effort made to reach that result. It has always been that way since 1997 when “L'Eroica” was born thanks to Giancarlo Brocci and started to build success in the whole province of Siena first, then in Tuscany, and throughout Italy and now all around the world. Until May 14th, the Valdichiana Outlet Village in Foiano della Chiana (Ar) celebrates L'Eroica with an extraordinary exhibition entitled "The fabulous history of heroic cycling. L'Eroica tells", with a rich calendar of themed events.
The whole Village will "embrace" this event: along the five avenues you will be able to admire jerseys and mementos, things belonged to Coppi and Bartali's, photos that recall the history of the bicycle in Valdichiana, and the old support vehicles of those cycling races. In the interior setup (area 068), you will find the tradesmen's bikes, an authentic journey into the former Italian society, between forgotten or now extinct jobs that are worth rediscovering through a rich showcase of objects and accessories. Looking at the knife grinder's bike, our imagination can only fly back to days gone by, when in the villages you could frequently and unmistakably hear "Donneeeee è arrivato l'arrotino!" (Women! The knife grinder is here).
Program of L'Eroica at the Valdichiana Outlet Village:
From today until May 14th, 2017: Exhibition "The fabulous history of heroic cycling. L'Eroica tells”. On display inside the area 68 are the tradesmen's bikes and some "historic" bicycles from the private collection of Baron Ricasoli's basement, while outside, on the streets of the Outlet, the photographic exhibition entitled “The Cyclists' Touring Club. The history of the origins of bicycle touring”; “The world of ciclostoriche, the Heroic-derived sport and passion product: La Chianina”. And to finish, an incredible photographic overview to show "L'Eroica in the World ".
Saturday 29th of April at 11am, start of the International Eroica Under 23 (over 120 athletes from 23 countries): 147.5 Km: from Foiano della Chiana (AR) to Buonconvento (SI) through Sinalunga, Torrita di Siena, Montepulciano, Chianciano Terme, Pienza, San Quirico d'Orcia, Montalcino, and Buonconvento. Departure: Foiano della Chiana - Valdichiana Outlet Village from 10am - Informal departure: 11:15am - Transfer of m. 3,7 at Km 0 in Località Bettolle, Viale Rimembranza - Official departure: 11:30 am - Arrival: Buonconvento (SI), Via Dante Alighieri at 3:30 pm (approx.).
Saturday, 13th of May at 11:30 cicloturistica ride “Donne Eroiche” (Heroic Women): Meeting point at 11:30am in Piazza Maggiore and departure at 14:30pm, the women's “cicloturistica” of 20km is for everyone (open to families, young people, groups of friends, etc. Free registration from May 3rd at the Village Info Point). It covers the "white roads" of Tuscany, departing from Valdichiana Outlet Village and it is dedicated to all the pedal lovers on the Eve of Mother's Day.

SUGGESTED VISITING TIME ONE DAY

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